Add a personal touch with Full Colour

Is your transaction mail black and white? Black and white may perhaps seem a logical choice, because it is cheaper, but did you know that using colour is actually more advantageous in the end? Thanks to our newest digital printing techniques, you can also vary the colours endlessly. The information in your customer database can be used to produce unlimited variations with blocks of text, images and materials.

Attention
By personalising your correspondence, you are showing that you devote personal attention to your customers, also when it comes to transaction mail. Your customers will appreciate it, which will be reflected in their response, prompt payment, satisfaction and loyalty.

The advantages of using colour in transaction mail 

• Clearer message 
• Improved appearance and image 
• Higher level of response 
• Gives your document added value 
• Less queries from the customer, therefore less pressure on the call centre 
• Faster payments by customers
  

How does Full Colour work?

Would you like to make use of our advanced printing techniques? The process takes place in much the same way as the trusted regular printing processes, but with one very important difference: the possibility of giving a personal touch to your customer approach. This process thus involves an increased focus on the variable data – the quality of your database is very significant for the success of your transaction mail. We would be happy to advise you on this.

Inspiration
Are you looking for inspiration for effective images or good data? Not a problem: it would be our pleasure to help you perfect the structure and appearance of your transaction mail.

Case

Faster payments due to the use of colour
A large pension fund asked us to personalise and add colour to its pension statements. We print 2.4 million full colour prints per year, produce leaflets, and fold and envelop letters and leaflets. The pension fund is held in higher esteem by its customers and the sale of additional services has increased.

Tip!
Add a cross-sell offer to your invoices. TransactionMail is read thoroughly, so your commercial message will be more effective than if you send it as a separate attachment.

Contact

More information?
Would you like to know how our solutions can contribute to the success of your company? We would be happy to give you more information, so don't hesitate to contact us on +31 (0)30 281 65 55 or send us an e-mail.