In 2015, Dutch customers spent over 16 percent more on online shopping than the previous year, and this growth is continuing (source: Thuiswinkelmonitor). They are also increasingly ordering from international web shops, which often select PostNL for delivery in Europe. We choose to operate in the fastest growing segments: food, home & garden, health & personal care, electronics and fashion. And we are specializing in the food market, which is expected to grow considerably.
The world of e-commerce is growing and PostNL is growing with it. Now that online sales of clothing, toys and gadgets have really become commonplace, we are entering a new phase; a phase in which we prefer to order online as much as possible, because it makes our life easier. For example, contact lenses, luxury jewellery, fridges, wine and our daily groceries.
Products like these require different packaging and transport methods. Customers – senders and receivers – are demanding more control and reliability. And regarding delivery, the demand is for very precise timeframes and acceptable prices.
PostNL has the answers. We devise smart packaging and use our networks for customised logistics solutions. We are specialising in the delivery of special products, from medicines and garden furniture to fresh meals. And if needed, we even bring them to customers’ living rooms or kitchens. That’s what offering the highest quality means to us.
ID Check at the door
Evening delivery (5 days a week)
Ordered before 12.00 noon, delivered same day
Later delivery times for smaller web shops and private individuals
Control of delivery agreements with the PostNL app
Growth offers us opportunities and a future perspective. It gives us energy. But growth is something we manage tactfully. We are investing in markets we believe will become big, while staying close to our core business.
The online food market is currently still in its infancy, because, for physical supermarkets, delivering groceries that are ordered online is not that easy. How do you ensure that a carton of milk, a head of lettuce and a frozen pizza are delivered together in one go without any loss in quality? How do we enable processing these groceries through our own regular parcels network, so we can deliver them the same day, with a freshness guarantee? How do you ensure people are at home for delivery, because a fresh groceries aren’t something you just leave with the neighbour?
That is why logistics play a crucial role. PostNL has the very best in-house logistics knowledge and skills, and can therefore offer great value to players in this market.
Benjamin Davids, operational manager of Mathijs’ Maaltijdbox: “Since April 2015, we’re delivering fresh ingredients on a weekly base, to a growing number of customer in the Netherlands."
"Timing is everything for us: our customers need to be able to trust their groceries are delivered at the appointed time. We took on a partnership with PostNL for the delivery, because you can take care of the transport from start to finish."
"And you have a strong and trustworthy brand, we are happy to associate ourselves with. It feels like we’re continually breaking new grounds, and we aren’t quote there yet, concerning an optimal logistic process."
"It took a while for both parties to meet in the middle. But we are quite impressed by your will to innovate and perform. The cooperation between a young start-up like us and a big, complex company like PostNL can be quite a challenge. But your flexibility and engagement will make this a success, I’m sure.”
What do we offer customers who order food?
- A dense network
- A strong brand
- We are present every day in every street
- We know our customers, both senders and receivers
- The best logistics knowledge
Together with our customers
Deliver groceries ordered online, at the agreed time at the customer’s home: managing this poses some considerable challenges. The answer lies in tailored solutions – for companies and their customers. That is why we are cooperating with various partners on this proposition.
For instance, with supermarkets we looked at how we can adapt their logistics processes to offer the best delivery options. And together with Wageningen University we developed our own coolbox to carry a variety of fresh groceries. We are also working with other parties to test special packaging for wine bottles.
Customers also gain advantages in other areas from their cooperation with PostNL. We have a lot of knowledge and skills, such as advice and customised solutions in (direct) marketing.
Devise refrigerated packaging that enables different products to be transported together, from fresh vegetables to frozen products.
PostNL collaborated with a large number of packaging suppliers, Wageningen University and business customers.
Various types of packaging were tested for refrigeration at three temperature zones: room temperature, fridge fresh (0-4 ℃) and frozen (-18 ℃).
An important condition: the packaging had to be easy to handle logistically, and consumers must also be satisfied with it. That is why feedback from drivers, consumers and business customers was requested after each test.
The coolbox 2.0, which can be processed through our regular parcels network. That means the coolbox is sorted and distributed along with all the other parcels.