Kick-off Lucky Dip Days 2011

PostNL kicked off the second edition of the national Lucky Dip Days in Almere, the Online Shop City 2011 in the Netherlands.

Until 6 November, online shoppers have a chance to win amazing prizes by entering their PostNL Parcels track & trace code on a special website. With the Lucky Dip Days, PostNL Parcels wants to reward online shoppers and underline the convenience of shopping online. Research shows that given a choice, 6 out of 10 Dutch people would rather buy online than hit the shops. Busy shops and annoying shop personnel, in particular, are regarded as major drawbacks of "offline" shopping. Men have a stronger preference for online shopping than women. Women especially miss a "nice day out" and still prefer going shopping with friends in the city.