PostNL's Kadowereld launches multimedia Postbike campaign

The Postbike has again been added to PostNL's Kadowereld (Gift World) webshop. PostNL successfully introduced the Postbike, which was sold out in a few weeks.

The Postbike has again been added to PostNL's Kadowereld (Gift World) webshop. In 2011, PostNL successfully introduced the Postbike, which sold out in a few weeks. That is why we decided to offer the Postbike again. From 1 March 2012, four models of the Postbike will be available, including an electric bicycle and a bike for kids.
 
PostNL launched the Postbike via a cross-media campaign (TV, print and online) with the theme "Getest door weer en wind" (Tested by the elements), to show that the Postbike is a very solid bike with a very competitive pricetag. The company also launched a Postbike Facebook page, where visitors can take part in exciting offers and even win a Postbike! The Postbike commercial is also available on Facebook.
 
The Postbike is available at PostNL's Kadowereld.