PostNL's Er is post magazine goes interactive

PostNL's free Er is post magazine, delivered door to door, has gone interactive, making it easy for readers to respond immediately to the offers featured.

Readers can view videos, download apps, buy products, request samples and visit Facebook fan pages. Er is post has one of the highest circulations in the Netherlands. This spring issue, with a print run of six million, centres on the theme "contact". The magazine offers the reader many electronic extras "buried" in a special layer in the magazine, hidden from the naked eye. This special layer allows the reader to respond directly to the offers of PostNL and its partners.