PostNL's 'City of the Netherlands' stamp sheetlet wins major design award

The 'City of the Netherlands' sheetlet won three design awards, including the Yellow Pencil at the 50th D & AD awards presentation.

The Yellow Pencil, which is widely regarded as recognition of a genuine creative achievement, was awarded to Gummo advertising agency for its "future in motion"-themed stamp design. The stamp was also nominated for an ADCN award. Another stamp sheetlet, 'Green Business', was also nominated for an ADCN award in the category Graphic Design. Gummo applied augmented reality to the City of the Netherlands sheetlet, a technology that allows the stamp surface to be magnified to show examples of as yet incomplete Dutch architecture projects. The use of augmented reality on a stamp was a global first and received a lot of attention both at home and abroad.