Personal Christmas card
Even in today’s digital age, a hand-written Christmas card is the ideal way to pay personal attention to those closest to you. 63% of Dutch people consider it important to send Christmas cards by post, instead of sending holiday wishes via WhatsApp (8%), e-mail (7%) or social media (11%). Two out of three Dutch people will also send a Christmas card in reply to someone sending them one first.
Residents of the Province of Friesland send the highest average number of actual Christmas cards in the Netherlands: 49 cards per person. The provinces of Drenthe, Zeeland and North Brabant follow with an average of 40 Christmas cards per person*.
* The study was conducted among 1321 respondents by market research bureau Motivaction at the request of PostNL.