On average, Dutch people start writing their Christmas cards two to three weeks in advance. In most cases, they send them to their best friends and family. Grandparents (66%) are popular Christmas card recipients among people aged 18 - 30. Recipients see Christmas cards as tradition (35%), underlining friendship or family ties (18%) and as personal attention (18%).
Prolonged enjoyment of Christmas cards
Dutch people keep their Christmas cards for a long time: 71% keeps them until at least one month after Christmas. Over one in three people keep their Christmas cards for at least a year or even several years. Recipients also like to show their Christmas cards to other people. They therefore display them on ribbons on the door or on cabinets (57%) or laid out on the table, in bookcases or on a dresser (29%). People still prefer tangible Christmas cards with personal messages. Over 80% of people prefer to receive these over digital Christmas greetings.