Beat Blue Monday, send a Postcard

2014-01-17 ouderenfondskaart

The holiday cheer is behind us, days are short, and summer is still some way off. It's a time of year when many people experience feelings of loneliness.

According to British psychologist Cliff Arnall, January 20 is the most depressing day of the year, earning it the nickname 'Blue Monday'. To give lonely people in the Netherlands a much-needed boost, Het Nationaal Ouderenfonds (National Elderly Fund) calls on everyone to send them a personal greeting in the form of a postcard. A small gesture can make a big difference, so why not send a card to a friend, family member, colleague or elderly person?

Ouderenfonds postcards, an initiative of the National Elderly Fund and Kaartwereld, can be sent via and The cards are designed by schoolchildren who participated in the 'The young portray the elderly' initiative. Part of the proceeds from these cards will be used to support projects aimed at preventing loneliness among the elderly. To encourage people to send a 'Beat Blue Monday' card, some 30,000 cards were distributed among senior citizens over the holidays.