The power of a personal message

20140610 The power of a personal message

At PostNL we believe in the power of a personal message. We have showcased that during the Marcom14 event by surprising marketeers with a personal package delivered by the postman.

A postman with a photographic memory first looked at the profile pictures of those who had registered on LinkedIn. Then he approached them individually and surprised them with a package full of information about the Direct Marketing services of PostNL. Sometimes all you need is a hidden camera and a postman with a photographic memory. Watch the video to see the result. For more information: postnl.nl/marcom.