Christian Borstlap is a graphic designer who made a name for himself with animated clips in eye-catching colours. Martijn Sandberg is an artist who explores the tensions between text and image. Creative bureau ...,staat stands at the convergence of design, branding, advertising and architecture, working for such brands as Nike, Bugaboo, Heineken and Levi's. The designers at Studio Job are internationally acclaimed for their innovative, monumental, clear designs. PostNL opted for these artists and designers because they represent a new generation of designers that can set a solid, clear stamp on the new king's reign.
The photo taken by Rineke Dijkstra was the starting point for all the proposals. The designers and artists had full artistic license, as long as the design was timeless, recognisable and characteristic. Studio Job received the commission because their design fulfilled these criteria most completely.