Top chefs present Good Food Book and new December stamps

Decemberzegels

The Hague, the Netherlands, 18 November 2014 – Dutch celebrity chefs Ramon Beuk, Ron Blaauw, Ronald Kunis and Niven Kunz presented the special Christmas edition of the Good Food Book today. PostNL will give a copy of this special edition of the cookbook as a gift to anyone who purchases three sheets of the new December stamps, which were also launched across the Netherlands today.

2014-11-18 Top chefs present Good Food Book and new December stamps (3)

Ronald Kunis, Barry Husman, Ramon Beuk, Niven Kunz, Ron Blaauw

In keeping with tradition, the stamps feature a series of colourful and joyful images to celebrate the holiday season. “Both these stamps and the special Christmas edition of the Good Food Book are sure to get you in the holiday spirit right away. Sending Christmas cards is about reaching out to people and showing them that you care, which may be the best Christmas gift of all. Cards bring people closer together, a bit like sharing Christmas dinner with your loved ones. We feel that giving this cookbook as a gift to people buying the December stamps really honours that tradition. The best part of this initiative is that we will be using the proceeds of the book to donate 640,000 school meals to children in Malawi. The project is coordinated by the World Food Programme of the United Nations, which we joined at the end of 2002”, said Barry Husman, PostNL’s Consumer Market Director. 

Why the Good Food Book? 

The Good Food Book and this special Christmas edition are both published by Utrecht-based company FDBCK. The name is a clever nod to “giving food back”, as a portion of the proceeds of all the company’s products – including inspiring recipes and full menus for special moments – are donated to fund the school meal programme in Malawi initiated by the UN World Food Programme. The four Dutch celebrity chefs who attended the presentation participated in both the special Christmas edition and the Good Food Book on a voluntary basis. Seven other master chefs also gave freely of their time, talent and energy to create the Good Food Book. 

The seasonal December stamps will be available from all Post Offices across the Netherlands from 18 December, as well as from the websites Collectclub.nl and Postkantoor.nl. One sheet of December stamps 2014 (containing 20 stamps) costs € 11.80. The stamps are valid from 18 November 2014 to 6 January 2015 (inclusive).

2014-11-18 Top chefs present Good Food Book and new December stamps (2)