Baby icons central to new Birth stamps

Baby icons central to new Birth stamps

The Hague, 25 February 2015 – Today, PostNL introduced the new Birth stamp during the Negenmaandenbeurs (Nine Months Fair). Singer and musical star Jim Bakkum, who is expecting a second child, presented the new stamp. After 18 years, the current Birth stamp – the well-known ‘stork’ – has been replaced by a bright, colourful design with recognisable baby objects by Marenthe Otten.

Powerful design with a great look and feel

From time to time PostNL issues a new event stamp, such as the Love stamp and the Birth stamp, to ensure these stamps always reflect the spirit of the times. The new Birth stamp is a collage of illustrations of objects and symbols people often associate with birth and babies: a pram, a rocking horse, a rattle, a bottle, little flowers and hearts.
In her design, Marenthe Otten took into account the many expecting parents, as well as the recipients of birth announcement cards. “This design called for the stamp to match the special occasion, even more so than other stamps did. The baby could be a boy or a girl, or it could turn out to be twins or triplets. The design therefore had to be neutral, but with power and a great look and feel,” Marenthe Otten said.

“Our main focus in this new design was that it had to be simple, fun and dynamic. Graphic designer Marenthe Otten did a wonderful job incorporating these aspects in the recognisable objects and symbols representing babies and birth,” Marketing Manager Mark-Jan Pieterse says.

Recognisable stamp

Around 170,000 babies are born each year in the Netherlands. Therefore, the Birth stamp is one of PostNL’s most recognisable stamps. Millions of Dutch people receive an envelope with this stamp on it each year, delivering the joy of new life.


The new Birth stamps (per 50 pieces) are marked ‘Nederland 1’, the denomination for items up to 20g in weight destined for (birth) mail within the Netherlands. Starting on 2 March, the Birth stamps will be available online at and and – depending on local stock – at a post office near you. The stamps are valid until further notice.

Baby icons central to new Birth stamps (2)

Mark-Jan Pieterse from PostNL, Jim Bakkum and the designer Marenthe Otten.