The new Children’s Welfare Stamp campaign will start in September. A new component in the campaign this year is that the schools themselves may decide how to spend the proceeds brought in by their pupils. They are given a choice between three causes: putting an end to child labour, giving every child a home, and staying in school.
Ludo Voorn, Marketing Director at PostNL: “Who didn’t grow up with the Little Golden Books? “I am convinced that these Children’s Welfare Stamps will evoke warm, happy memories for many people.” How great will it be to send a card or a letter with a Little Golden Book stamp on it?”