Children have always played with toys, but the type of toys that children played with in days gone by differs from today’s toys. By depicting old and new toys on the stamps, PostNL wishes to emphasise that toys are timeless. This is an element that designer Ieva Valule from Derk Dumbar agency makes very clear, especially if you place the stamps next to each other.
Changes in toy functions
In designing these stamps Ieva particularly focused on the function of toys. “With the toys of yesteryear your own fantasy played huge role. That’s why I chose a robot, with which a child experiences his own adventures. But the toys also had social and connecting character, as seen in the togetherness of playing board games such as Ludo.
Today’s toys, on the other hand, offer more of a challenge or focus on a problem. Take game consoles and the Rubik’s cube for example, in which you need to demonstrate intelligence, creativity and perseverance”, explained Ieva Valule.
The ‘Old Toys’ stamp sheet is marked ‘Internationaal 1’, the denomination for mail items up to 20g in weight for destinations outside the Netherlands. This sheet contains a robot (1930) and a Ludo game (1890).
The ‘New Toys’ stamp sheet is marked ‘Nederland 1’, the denomination for domestic mail items up to 20g in weight. This illustrates more recent toys, the Rubik’s Cube (1974) and a game console (1990).
The stamps will be available at all Bruna stores as well as via Collect Club Collectclub.nl. The stamps are valid until further notice.