The focus of PostNL is on the mail, parcel and e-commerce market in the Netherlands, Belgium, Germany, the UK and Italy. Harry Koorstra, CEO of PostNL states, “The choice of mail, parcels and e-commerce is a logical one given our activities. Consumers are increasingly ordering goods online, with the result that we are witnessing a drastic increase in our parcel delivery business, national and international. Mail, in the form of direct marketing and door-to-door advertising, is a key link in the e-commerce chain. We are also increasingly directing our efforts towards supporting e commerce, by offering ready to use webshops, for example, and by taking on the entire logistics chain for online retailers. We are helped along by our reputation as a reliable company, and by the fact that we have the largest network of outlets in the Netherlands. We see our company as an essential link between the physical and the online world. We have plenty of opportunity to develop this further and to grow along with it.
“Our new name PostNL symbolises the reliability and down to earth approach of our company. This name does justice to our past, something we are very proud of. By the same token we emphasise that we are a true Dutch company, with ambitions that go beyond mail and operations that reach beyond our borders. Our three-sided logo symbolises the heart of our company, with mail, parcels and e-commerce at the core.”
The colour of PostNL’s new corporate identity will remain orange. The new corporate identity will be used in all Royal PostNL’s communications from 31 May. The company fleet, staff wear, postal outlets and other company resources will be rebranded in stages, gradually becoming a familiar sight over the course of the year. Outside the Netherlands rebranding will be carried out at a later stage.
We are PostNL. For our clients, we are the link between the physical and the online world. We facilitate communications between people and companies. On average, we deliver 500,000 parcels and 10 million letters a day throughout all of the Netherlands. We offer more and more new services through combinations of smart networks, digital applications and the right communications channels. In doing so, we aim to make the daily lives of our customers easier.
As the first listed postal company, we have the largest and most modern network for letters, parcels and e-commerce in the Benelux countries. In addition, we also operate in Germany, the United Kingdom, and Italy. PostNL employs a total of approximately 56,000 people. In 2014 our revenues reached almost €4.3 billion.