PostNL launched

The Hague – The shareholders of TNT N.V. yesterday approved the separation into two independent, listed companies. This also marks the formal go-ahead for the rebranding of TNT Post to PostNL.

It was previously announced that PostNL would be the new name of the company, which operates in the Netherlands, Belgium, Germany, the UK and Italy, offering mail, parcel and e-commerce solutions and employing some 77,000 people. The Dutch royal designation Koninklijk is being retained and orange will remain the dominant colour in the new corporate identity.
 
The rebranding means that the name TNT Post will disappear in the Netherlands over the next few years. The new corporate identity will gradually be applied to delivery vans, trucks and postboxes, and at the end of this year and the beginning of next year, mail deliverers will start wearing clothing in the new style. PostNL’s new logo will also appear on and in all post offices and buildings. The rebranding will be carried out at a later date, yet to be decided, in other countries where the company is active. The name TNT Post will continue to be used until this time.
 
A stimulating advertising campaign was launched this week under the slogan “Tomorrow is today” to familiarise Dutch consumers and business customers with the new brand PostNL. On Friday 27 May, a special edition of the consumer magazine Er is post! will also be dropping onto every doormat in the Netherlands. Business customers will this week receive a letter on the rebranding.
 
From Thursday 26 May, the PostNL share will be present on the Amsterdam Stock Exchange under the symbol PNL. Trading for the general public will commence on Tuesday 31 May. That morning, CEO Harry Koorstra will sound the traditional gong to mark the start of trading.