100 Years of the Netherlands Open Air Museum – Paying homage to daily life – on a postage stamp

Arnhem – PostNL today presents the 100 Years of the Netherlands Open Air Museum (Nederlands Openluchtmuseum) stamp sheet. The centenary is celebrating a hundred years of paying homage to daily life. It was precisely a century ago that the Netherlands Open Air Museum Foundation was established at Arnhem’s concert hall, Musis Sacrum. Pieter-Matthijs Gijsbers, Adelheid Ponsioen and Jan Vaessen, current and former directors of the museum, were today presented with the first stamp sheet by PostNL’s Rene Bergschneider.

With its fifteen photos the stamp sheet, designed by Coppens Alberts, celebrates the centenary of this unique museum and pays homage to daily life. The Netherlands Open Air Museum was founded in 1912 with the aim of preserving the wealth of Dutch traditions and regional diversity for generations to come. The museum park brings the culture of daily living to life in and around authentic heritage buildings.
The stamps are available while stocks last from Bruna bookshops, the Collect Club in Groningen, online at www.collectclub.nl and in the shop of the Open Air Museum. The stamps are valid until further notice. In addition to the stamp sheetlet featuring ten different stamps, a stamp booklet, two first day covers, a prestige booklet and a theme book* will also be issued.
Pien Rommens, Head of Marketing & Communication at the Open Air Museum: “The design of the stamps perfectly fits today’s Netherlands Open Air Museum. On the one hand, we are looking back in time and, on the other hand, we are looking towards the future of the museum. With the Amsterdamse Westerstraat, daily life in the city gets a place as well. And we will, of course, be getting our visitors directly involved in the celebrations. Actually, we’re taking that even further: we’re asking our visitors to think of objects that are currently so important in their daily life that they should be preserved for future generations and to suggest these to us via www.deTienvan2012.nl. The ten most popular items and the stories of the users will be given a place in our museum.”