PostNL launches first Personal Stamps for Europe and World

The Hague / Amstelveen – PostNL today introduced its first Personal Stamps for the destinations Europe and World, featuring KLM's coveted miniature Delftware houses. Ger Jacobs, PostNL's Commercial Director, today presented these unique stamps to Harm Kreulen, Director of KLM Netherlands, at the "Lane of KLM Houses" at the airline's headquarters in Amstelveen. PostNL launched its Personal Stamps eight years ago, but until now they could only be used for addresses in the Netherlands.

The Personal Stamps enable consumers and businesses to design and order their own stamps. From now on they can also use special Personal Stamps to send mail to destinations in Europe or beyond ("World"). PostNL is issuing two sheetlets featuring KLM's miniature Delftware houses for collectors and other enthusiasts. Each sheetlet contains ten stamps with a replica of a typical 17th-century heritage building in the Netherlands. The stamp for Europe shows the "Three Herrings" house in Deventer (number 92 in the series) and that for World destinations the "Rembrandt House" in Amsterdam (number 48).

"We chose The Netherlands' national airline KLM because it is so well known around the world. And, just like stamps, KLM’s miniature Delftware houses are very popular among collectors," said Jacobs.

Each stamp bears a special code that can be scanned using an app downloaded from to call up online information about the two KLM miniature Delftware houses on the stamps. Alongside the two stamp sheetlets with ten identical stamps, a stamp booklet and first day cover will also be available. Personal Stamps for Europe and World can be designed and ordered from 1 February 2012 at The stamps will be available while stocks last from Bruna bookshops, the Collect Club in Groningen, and online at They will be valid until further notice.

KLM miniature houses

Since the 1950s, KLM has been presenting World Business Class passengers with a gin-filled Delftware miniature of a traditional Dutch house on all its intercontinental flights. Each miniature is modelled on a house in the Netherlands, many of which still exist today. Collectors can use the Android and iPhone app "KLM houses" with its fun features to manage all 92 KLM houses in the series.