60 years of Madurodam on a stamp sheet

The Hague – Today, PostNL presented its 60 Years of Madurodam stamp sheet. Each of the ten stamps shows a different Madurodam scene. The miniature city of Madurodam is one of the most popular daytime attractions in the Netherlands.

Madurodam first opened its doors in 1952. Sixty years on, in 2012, it has been thoroughly renovated. The park has become more active and informative so that it can continue to attract visitors young and old for many years to come.
The Madurodam stamp sheet, designed by the LUST collective from The Hague, features ten stamps each showing a different Madurodam scene. The photos were made at the actual location of the scene recreated in Madurodam rather than in Madurodam itself. Thanks to the tilt-shift technique, each scene looks like it features small-scale models. Four of the images were actually photographed using this technique, the others were made to look this way using computer editing. The effect draws the viewer into the image.
The stamps are available while stocks last from Bruna bookshops, the Collect Club in Groningen, online at www.collectclub.nl and in the shop of Madurodam. The stamps are valid until further notice. In addition to the stamp sheet featuring ten different stamps, two stamp booklets and two first day covers* will also be available.
* a NVPH product