Forty-six master chefs, including Jonnie Boer, Ron Blaauw, Ramon Beuk and Ronald Kunis, have selflessly supported the sixth edition of the cookbook 'Master Chefs for Home Chefs'. Many other parties, including designers and photographers, have also cooperated without personal gain in the production and sale of the cookbook alongside the master chefs.
By providing knowledge, skills and resources, PostNL has supported the World Food Programme (WFP) since 2002. In recent years, many employees have provided support on site. In the Netherlands, they have organised campaigns to improve awareness for the problem of worldwide hunger and raised funds for school feeding programmes. This cooperation between PostNL and WFP has resulted in the extraordinary cookbook series 'Master Chefs for Home Chefs'. The previous five editions of the cookbook provided around 10.48 million school meals for children in Malawi. Previous editions of this series have won the Gouden Garde Publieksprijs 2010 and the Gourmand World Cookbook Award 2011.
Herna Verhagen, CEO of PostNL: "Alongside our activities aimed at people and the environment, we also try to give substance to the concept of corporate social responsibility in other ways. Since 2004, we have been actively involved in the school feeding programme in Malawi and, as a partner of WFP in the fight against hunger, we have supported them with knowledge and experience for nearly 10 years."
According to Jeroen Roodenburg, ambassador of Business and Development Cooperation at the Ministry of Foreign Affairs, this is an example of the power of Public-Private Cooperation: "PostNL and the World Food Programme are pioneers in Public-Private Cooperation within the UN in the fight against malnourishment. When it comes to Public-Private Cooperation in development, Dutch business is an international leader. The Ministry of Foreign Affairs supports this active role of business."
PostNL is the inventive partner in the world of sending and receiving. We have been so for 200 years already. We are primarily active in the fields of mail, parcels and e-commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxemburg. PostNL employs a total of more than 59,000 people. In 2013 our revenues reached € 4.3 billion.
We like to stay ahead of things. We are the most modern postal company in the world. We are proud of that. As the first listed postal company, we are an example to the rest of the world in automatic letter sorting. And our innovative parcels network is completely adapted to the wishes of web retailers.
About the World Food Programme
The World Food Programme (WFP) is the world's largest humanitarian aid organisation aimed at fighting worldwide hunger. WFP is the branch of the United Nations that deals with food assistance and annually reaches about 90 million people in 70 countries. During emergencies, the WFP provides critical food assistance, often in the most remote areas. WFP subsequently helps local communities rebuild their livelihoods and improve their resistance against future disasters. Read more about the school feeding programme.