Online Shopping City 2012 – Top 15
- The Hague
- Houten (province of Utrecht)
- Eelderwolde (province of Drenthe)
- Den Bosch
- Hemmen (province of Gelderland)
Online shoppers are rewarded
PostNL is the inventive partner in the world of sending and receiving. We have been so for 200 years already. We are primarily active in the fields of mail, parcels and e-commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxemburg. PostNL employs a total of more than 59,000 people. In 2013 our revenues reached € 4.3 billion.
We like to stay ahead of things. We are the most modern postal company in the world. We are proud of that. As the first listed postal company, we are an example to the rest of the world in automatic letter sorting. And our innovative parcels network is completely adapted to the wishes of web retailers.
About this study
The study was performed by PostNL among private individuals who have purchased products online for private purposes in the period from July 2011 until June 2012 inclusive. The parcels were delivered by PostNL. Online spending for business purposes (B2B) and online selling among consumers (C2C) were not included in the study. The ranking of the online shopping cities is based on three factors: the average number of purchases per household in every city, the residents’ e-willingness (the willingness to shop online) and the number of parcels delivered per day.