According to the study findings, the average consumer mainly looks around online, also when deciding to buy a product at the shop floor. Especially electronics (56%) and purchases for inside and outside the home (44%) are widely looked at and compared online. More than 25% of the Dutch consumers consider the convenience of looking at and comparing products one of the major benefits of online shopping.
Experience of users and social media increasingly important
“We have found that the benefits of online shopping are winning ground,” says Chris Leferink of PostNL Parcels. “The social aspect and tangibility of products in shops are still reasons to buy products offline, but these are getting less important in comparison with previous years. The emergence of shared user experiences on the web, quality and price comparisons, and social media definitely have an impact on this, as our study has shown.”
Culture, holidays and entertainment most popular online
The study among 1,051 Dutch consumers revealed that especially tickets for concerts and performances, holidays and entertainment products were relatively often bought online. The top 10 of the most popular online purchases is provided below.
Tickets for concerts and performances (66%)
Holiday and airline tickets (65%)
CDs and DVDs (50%)
Sex items (47%)
Financial services (34%)
Electronic products (22%)
Online shoppers are rewarded
To reward online shoppers and stress the convenience of online shopping, PostNL organised the Lucky Dip Days, which started on 15 October. As from this date, all online shoppers can use the 3S bar code of their parcel on www.grabbeldagen.nl and definitely win a prize.
PostNL is the inventive partner in the world of sending and receiving. We have been so for 200 years already. We are primarily active in the fields of mail, parcels and e-commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxemburg. PostNL employs a total of more than 59,000 people. In 2013 our revenues reached € 4.3 billion.
We like to stay ahead of things. We are the most modern postal company in the world. We are proud of that. As the first listed postal company, we are an example to the rest of the world in automatic letter sorting. And our innovative parcels network is completely adapted to the wishes of web retailers.