The St. Jan School in Amsterdam went a step further in sending Christmas cards. On top of the national initiative, they devised a campaign to make even more people happy. Residents of the adjacent old people's home, De Klinker, were all delighted and surprised when the postman delivered unexpected handwritten Christmas cards from group 4, 5 and 6 pupils. Teacher Sophie de Vreeze supervised the campaign in her group. "It was fantastic to see how completely involved our pupils were with sending Christmas cards. It was great to see how much attention the children had for writing Christmas wishes to the De Klinker residents."
Thankful for a great time
Meret, eight years old and from group 5a, has sent a nice Christmas card to her uncle and cousin. "We often do fun things together. The last time we went swimming. I want to thank them for that with this postcard and wish them a happy Christmas."
Ms Vuist from care centre De Klinker was happily surprised with the unexpected Christmas cards. "It is very nice to know that children think of you in this way. I always make Christmas cards myself and send a lot of postcards. People often call me a busy bee."
Pupils from other primary schools also sent extra Christmas cards in addition to PostNL's school campaign, for example to people close to them but whom they don't see daily. Arno van Bijnen, PostNL’s Commercial Director, finds the number of schools participating to be overwhelming. "Christmas is one of the most important times to pay attention to each other in a personal way. Christmas cards really contribute to that true Christmas feeling.
It’s good to see that almost 8,000 primary schools are participating enthusiastically and sending Christmas cards en masse. It would be really fantastic if pupils received cards in return, so that they can experience the joy of receiving", said Van Bijnen.
PostNL is the inventive partner in the world of sending and receiving. We have been so for 200 years already. We are primarily active in the fields of mail, parcels and e-commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxemburg. PostNL employs a total of more than 59,000 people. In 2013 our revenues reached € 4.3 billion.
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