Online entrepreneurs often misjudge time and loyalty webshops

PostNL requirements survey: 5 out of 10 entrepreneurs faced with setbacks

The Hague – Half of the online entrepreneurs underestimate the amount of time that must be spent on setting up and maintaining a web shop, according to the PostNL E-Commerce requirements survey 2013, conducted by Intomart GfK. Also 50% of web shop owners underestimate the loyalty of the online shopper. The online entrepreneur will find solutions for these and other pitfalls in PostNL's whitepaper, Another look at online business, Tips & Tricks, by responding to the needs of the online consumer. PostNL is active in the fields of mail, parcels and E-Commerce, but we also offer services in the areas of data and document management, direct marketing and fulfilment.

The online consumer namely chooses a web shop based on trust, reputation and transparency. Clear information about prices and conditions and detailed product descriptions often fulfil this consumer need. Return possibilities are also an important factor for an online purchase, particularly among 69% of women.

Carlos Mendes Aguiar, Director of Retail and E-Commerce Services PostNL, says: "We want our customers to get more out of their online activities by showing what is involved in online business. We can help these customers by offering our expertise in the field of logistics, web shops, (shop) traffic and data analysis. But we also listen carefully to our customers, follow market developments closely and conduct market research regularly. This enables us to improve our services and help our customers with their online commercial activities."