Herna Verhagen, PostNL CEO: "We are extremely proud of this special issue. Of all its stamps, PostNL has always reserved a special place for the issue of stamps of Dutch monarchs and other members of the Royal Family. PostNL issues a new permanent stamp when a new Head of State takes office. This King's stamp heralds the beginning of a new era in Dutch history. The special techniques used have created a timeless image of the King."
The design: reference to the first Dutch stamp dating from 1852
The three variants of the new permanent stamps have been designed by Job Smeets and Nynke Tynagel from Studio Job. The design is based on a photo taken by photographer Rineke Dijkstra especially for this occasion. The Studio Job design refers to the first Dutch stamp, dating from 1852, which features a profile relief portrait of King Willem III. The colours of the three new stamps are also derived from the 1852 stamps as well as making reference to the Dutch flag. The value 1 stamp sheet for Dutch domestic mail is light blue and the value 2 stamp is light red. The stamp for international destinations is silver-white.
"The design of the King’s stamp needs to remain current and serviceable for the length of his reign. The portrait should thus appeal to a large group while also being personal," said the designers. "That is why we decided to have the King looking at us. The use of a three-dimensional character also created a more approachable and informal image, which we also feel reflects this King."
Exhibition 'XXS Dutch Design'
Museum voor Communicatie is opening a special 'XXS Dutch Design' exhibition especially for this occasion. The exhibition takes the visitor to the world behind the stamps. As well as the design process for special stamps from various artists and designers such as Dick Bruna and Anton Corbijn, visitors can also view the realisation of the new King Willem-Alexander stamp. The exhibition can be seen from 28 November until mid-2014.
The new King’s stamp is available from local post offices and via www.collectclub.nl and www.postkantoor.nl. The stamp sheetlets with value 1 and 2 denominations are for items up to 20 g and 50 g respectively and are for Dutch domestic mail. The stamp sheetlet with International designation is intended for international mail within and outside Europe. The stamps are valid until further notice.
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