Enticing men with cuddly bears doesn't work

You'll do better with the right Valentine's card

The Hague – Hearts, bears, doves and puppies will be adorning the doormats and inboxes of many a Valentine this Friday. That's great for most women, but research* by KaartWereld shows that the majority of men would prefer to receive a card with a joke or contemporary design. To give women a helping hand, KaartWereld asked a number of designers to produce Valentine's cards that will appeal to masculine Valentines. The cards can be sent online via Kaartwereld.nl and will be delivered by post.

True love is about surrendering yourself to another and being able to put yourself in the other person's position. And that already starts in selecting a Valentine's card. You have to make sure that you're not tempted into selecting a card that you like; you need to take into account what will appeal to your Valentine. And yet, almost half (44%) of women select cards that appeal to them, whereas only a third of men do this. It's time that Valentine's cards that appeal to men appear on the market. That’s the opinion of 41% of those questioned in the research: 18 to 30 year-olds feel this more strongly (50%).

Valentine's cards for men

KaartWereld has asked a number of designers to produce fourteen alternative Valentine's cards that will appeal to male recipients. The cards were made by designers including Kakhiel (Studio Kakhiel), Overburen.nl, Studio Jona and Valezki. The cards can be sent online via Kaartwereld.nl and PostNL will deliver them on Friday 14 February.

* The stated percentages originated from research by PostNL's Kaartwereld. This was carried out at the end of January 2014 among 773 Dutch men and women between 18 and 50 years, by independent research agency, Direct Research.

2014-02-10 Valentijnskaarten