Various surveys by Statistics Netherlands (CBS), ING Economic Bureau and Thuiswinkel.org have shown huge growth potential in online foodstuffs. Young families, companies and institutions have expressed a particular preference for online shopping to cut down on heavy lifting and save time. Respondents do have doubts about the freshness and shelf life of the products. They also state that they want to decide when products are delivered, many expressing a preference for evening delivery.
In the first stage of the pilot (March 2014), PostNL experimented with home delivery of groceries that were ordered online. In the end, a special cold storage packaging was selected, developed in cooperation with Wageningen University and Research Centre. This method allows fresh food products to be delivered at the right temperature when they reach the customer’s door. The insulated box is never left with the customer; PostNL takes it along immediately after delivery. The collaborative process included universities, but also packaging companies, consultancy organisations and customers. The pilot focused specifically on convenience, sustainability and food & safety considerations.
As roll-out of this home delivery service continues, customers in Limburg and the adjacent region of eastern Brabant can have the groceries that they order online from Vershuys delivered daily-fresh products on two evenings a week (Tuesday and Thursday evening).
We are PostNL. We are an essential link between the physical and the online world. We have the largest network for letters, parcels and e-commerce in the Benelux countries. Our combinations of smart networks and digital applications enable us to provide our clients with valuable solutions. We live in a world where digital applications play an increasingly large role in our daily lives. These services develop very rapidly. We put our resourcefulness to good use to constantly think up new ways to connect senders and receivers.
As the first listed postal company, we are an example to the rest of the world in automatic letter sorting. And our innovative parcels network is completely adapted to the wishes of web retailers. Outside the Netherlands, we are active in Germany, the United Kingdom, Italy, Belgium and Luxembourg. PostNL employs a total of approximately 59,000 people. In 2013 our revenues reached almost € 4.3 billion.