New companyThe new company will be a compilation of the four companies. This will enable PostNL to offer even better client support regarding the focused identification and retention of new customers, and obtaining added value from customer contacts. Combining knowledge, technology, unique data and the best people in the profession will make this possible. Services offered will include increasing online advertising returns, integrated e-mail, social media and direct mail campaigns and loyalty programmes. Gert-Jane Delcliseur and Michiel van Riemsdijk, the current Directors of respectively Searchresult and Yourzine will form the Board of Directors of the new company, together with Menno Worst from PostNL.
Joining forcesOnce these companies join forces, PostNL will have all the marketing disciplines in house: from strategy development, data management, campaign management to accountability of the achieved objectives, and with effective deployment of different channels. The yet-to-be-formed company will start with some 250 big customers in the Retail, Automotive, Media, Telecommunications, Finance, Energy & Utilities, Leisure and Publishing sectors. It is also the company’s ambition to attract even more small and medium enterprise customers.
7 October Press BriefingThe Yourzine and Searchresult annual press briefing will take place on 7 October at 10.00 am. During the briefing at which Arno van Bijnen, PostNL Commercial Director will also be present, more background information will be given about the new company and plans. Interested media can register at: Text100 Benelux, Sophia Heemskerk, T: (0031) 20 530 4333, M: +31 6 3876 1123
We are PostNL. For our clients, we are the link between the physical and the online world. We facilitate communications between people and companies. On average, we deliver 550,000 parcels and 10 million letters a day throughout all of the Netherlands. We offer more and more new services through combinations of smart networks, digital applications and the right communications channels. In doing so, we aim to make the daily lives of our customers easier.
As the first listed postal company, we have the largest and most modern network for letters, parcels and e-commerce in the Benelux countries. In addition, we also operate in Germany and Italy. PostNL employs a total of approximately 49,000 people. In 2015 our revenues reached almost €3,5 billion.