PostNL acquires online marketing agencies Yourzine and Searchresult

Combining data-driven marketing activities

The Hague, 4 October 2016 - PostNL has acquired online marketing agencies Yourzine and Searchresult. They will form a new company from 1 January 2017, together with PostNL divisions Cendris Insights & Campaigns (I&C) and Marvia. This acquisition fits within the PostNL strategy to offer customers added value regarding data-driven marketing. Directors Gert-Jan Delcliseur (Searchresult) and Michiel van Riemsdijk (Yourzine), will actively participate in the new company.

New company

The new company will be a compilation of the four companies. This will enable PostNL to offer even better client support regarding the focused identification and retention of new customers, and obtaining added value from customer contacts. Combining knowledge, technology, unique data and the best people in the profession will make this possible. Services offered will include increasing online advertising returns, integrated e-mail, social media and direct mail campaigns and loyalty programmes. Gert-Jane Delcliseur and Michiel van Riemsdijk, the current Directors of respectively Searchresult and Yourzine will form the Board of Directors of the new company, together with Menno Worst from PostNL.

Joining forces

Once these companies join forces, PostNL will have all the marketing disciplines in house: from strategy development, data management, campaign management to accountability of the achieved objectives, and with effective deployment of different channels. The yet-to-be-formed company will start with some 250 big customers in the Retail, Automotive, Media, Telecommunications, Finance, Energy & Utilities, Leisure and Publishing sectors. It is also the company’s ambition to attract even more small and medium enterprise customers.

7 October Press Briefing

The Yourzine and Searchresult annual press briefing will take place on 7 October at 10.00 am. During the briefing at which Arno van Bijnen, PostNL Commercial Director will also be present, more background information will be given about the new company and plans. Interested media can register at: Text100 Benelux, Sophia Heemskerk, T: (0031) 20 530 4333, M: +31 6 3876 1123