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All about cookies

What are cookies?

If you visit any of PostNL’s websites, we use cookies, which we store on your computer, phone or tablet. Cookies are small text files, and we use the information contained in these files to identify you if, for example, you revisit our website at a future date. The details we remember include, for example, your login details and language settings. This enables us to assist you more quickly and efficiently next time.

In addition to cookies, there are other technologies we use that allow us to store and read information on your PC, tablet or mobile. One example of this is local storage, which essentially works the same as cookies, and which we will refer to as ‘cookies’ for the sake of convenience. We use different technologies to store cookies, including JavaScript and tracking pixels. In PostNL’s app we use so-called software development kits or SDKs.

Changing your cookie settings

Would you prefer that we didn’t store information about you and your device settings? In that case you can change this yourself. For the PostNL.nl website, you can do this using the button below. In our app, you can use the app menu. The choice you make on the website will not affect your settings in the PostNL app. And vice versa, the choice you make in the PostNL app will not affect your settings on this website.

Change settings for PostNL.nl website

Do you want to change your cookie settings for the PostNL.nl website?

Change your cookie settings here

Change settings for PostNL-app

Do you want to change your cookie settings for the PostNL-app? Open the app and click on the ‘Service’ tab. Then click on ‘Cookie settings’ to change your preferences.

If you would like to delete your cookies, you must do so yourself.

To delete your cookies, open your web browser (e.g. Google Chrome, Internet Explorer or Safari). You can also change your settings to receive notifications when a cookie is being set or updated; you can then decide each time again whether to give your consent. Please use your browser’s ‘Help’ function for more information.

Marketing identifiers in the PostNL-app

After obtaining your permission, the PostNL-app uses so-called marketing identifiers. These identifiers are unique to your device. You can determine how these marketing identifiers are used via your device settings. You also have the option of reconfiguring them. The links below provide information on how to manage these settings on the operating systems for which PostNL produces apps:

Please check this page regularly to find out about any changes and new developments.

Since we may change the content on our website and of the Cookie Statement at any time, we recommend that you check these on a regular basis.

Why does PostNL use cookies?

We use cookies for the following purposes:

  • Functional cookies: to make our website more user-friendly.
  • Analytical cookies: to analyse the use of our websites.
  • PostNL Recommendations: to provide you with personalised recommendations.
  • Social-media cookies: to share job openings or web pages on social media.
  • Advertising cookies: to place advertisements.

On this page, we explain what each of these types of cookies involves, as well as provide a list of companies which might store cookies on your PC, phone or tablet. We include this information because for some types of cookies used by PostNL, we engage the services of other companies, including Google. In this case, we refer you to the website of the company in question, where you can read how they can use the information.

Please note: while we endeavour to update the list of these organisations as frequently as possible, cookies may be used by a company not included in the list. In this case, we request that you contact our Customer Service department, so we can update the list on this page.

1. Functional cookies: cookies to ensure a user-friendly website

We use cookies to make our websites and the PostNL-app more user-friendly. Your consent is not required for these cookies, as the purpose of these cookies is to improve the performance of the website and the PostNL-app. For example, we may use these cookies to store your login details and the purchases in your shopping cart. In addition, we use these cookies to ensure that you not always have to provide the same information whenever you visit our website.

Read more about our systems

2. Analytical cookies: for website and PostNL-app analysis

We use cookies to analyse how visitors use our website and the PostNL-app. This information enables us to improve our services, products and information. For example, we can see what information has been viewed on the website or app and regarding what issues customers are calling our Customer Service department. We will then improve this information on the website, so that it’s no longer necessary to call the Customer Service department regarding this issue. Your consent is not required for these cookies, as the purpose of these cookies is to improve the performance of the website. We do not share the data we collect with any third parties.

We use these cookies to store the following information (this list is not exhaustive):

  • The amount of time you spend on our website.
  • The type of device you are using, e.g. a PC/laptop, phone or tablet.
  • The advertisement(s) which directed you to our website.
  • The type of web browser you are using.

In addition, we may also test different designs of the website or our app. If there is anything on our website or app we would like to change, we often conduct a test first to measure whether the change actually does constitute an improvement. Some of our visitors will then be shown a modified version of the website. Visual Website Optimizer’s cookies ensure that you view the same version of the website each time.

Read more about our systems

3. PostNL Recommendations: cookies to provide you with personalised recommendations.

We use these cookies to track how you use our websites and the PostNL-app. This enables us to give you personal advice, including on our website, in our apps and by e-mail. We only set these cookies subject to your consent.

We may use cookies to modify the content of our websites, apps and e-mails with information that suits your needs and interests. We may, for example, check the following information:

  • Which pages you view on our website.
  • The information you check on our website.
  • Which products you are viewing.
  • Which functionalities you use in the PostNL-app.
  • What device you are using to visit our website.
  • The e-mails you read from us.
  • The items you click on in our e-mails.

How do we determine what information suits your interests? We do this by creating different groups of users which are highly similar to each other – a process known as ‘profiling’. Business customers, for example, are interested in other products than consumers. This enables us to determine, for example, which products suit your needs and interests, or what questions you might like to ask us.

Please note: Even if you don’t give us permission to set these cookies, you may still see offers from us, but in this case these offers will not be based on your behaviour.

Read more about our systems

4. Social-media cookies: to share job openings or web pages on social media

You can share PostNL job openings on social media – for example, Facebook, Twitter, LinkedIn or Google+ – by clicking the social-media button on the web page or next to the job opening. If you click the button, the various social networks will store cookies on your PC/laptop, phone or tablet. This is why we only use buttons if you give us permission to do so.

These cookies enable these social networks to see what you are doing on the internet. The types of cookies set by these social networks and how long cookies are stored depends on the social network you are using. This is a process which is beyond PostNL’s control.

We recommend that you read the privacy statements of Facebook, Google, LinkedIn and Twitter:

5. Advertising cookies: to place advertisements

We use these cookies to view what pages you visited on our website. We use this information to post PostNL advertisements relevant to your interests on other websites you visit. We work together with advertising partners such as Google and Facebook for this purpose. Through these partners, we can also search for other target demographics to whom our advertisements might be of interest. The advertising partners can use advertising cookies to track what other websites you are visiting. We only set these cookies if you give us permission to do so.

If you use our app, we will collect your device’s unique identifier (Advertising identifier on iOS devices and the Google Ad ID on Android devices). We do so for marketing purposes and only with your permission. You can determine how identifiers are used via your device settings. You also have the option of reconfiguring them. The links below provide information on how to manage these settings on the operating systems for which PostNL produces apps:

We measure how many people click on our advertisements and how many of them purchase our product or apply for a job. This is how advertising cookies help us to improve our digital marketing.

Please note: Even if you don’t give us permission to set these cookies, you may still see offers from us, but in this case these offers will not be based on your behaviour.

Read from which companies we place advertisement cookies


Click here to read the full cookie overview of PostNL

This cookie statement is a translation of the Dutch document. In the event of discrepancies, the Dutch version takes precedence.