Postnl.nl

Our approach

Our strategy in action

We want to lead the way in a world that is changing fast. Consumers want control and convenience, customers expect us to think along with them and society demands sustainable solutions. That is why we work from one clear mission: Connected to deliver what drives us all forward.

Step by step closer to our purpose

We want to be and remain your favourite deliverer. We do this by growing smartly, creating sustainable value, innovating with data and technology, and making impact for people and society. These four drivers guide everything we do. We grow together with our customers in the Netherlands and abroad. We make careful choices that contribute to healthy margins and better consumer experiences. We innovate continuously, test small and scale up when it works. And we make a difference for our people, local communities, the climate and each other. Step by step, we are building a future-proof PostNL.

Moving forward full of energy

Progress doesn’t happen by itself. That’s why we put energy into people, networks, innovation, digitalization and sustainability.
  • People: we ensure a safe working environment, the right tools and opportunities to grow.
  • Networks: we strengthen our dense network in the Benelux and improve international connections.
  • Innovation: we develop smart solutions for customers and consumers, keep improving and explore new services based on our strong data and network foundation.
  • Digitalization: we work towards AI first. With every new solution we look at how artificial intelligence can make us smarter and faster.
  • Sustainability: we lower our CO₂ emissions, deliver more often by foot, bike and electric vehicle, and make our locations greener.

Shaping the future with AI

Making sending and receiving even easier

We combine our physical network with smart digital services. Think of the PostNL app with clear time slots, real-time track & trace and personal delivery preferences. Or algorithms that enable smarter routes and better communication. We use conversational AI to help customers faster and more personally. For business customers, we make things easier with digital contracts and webshop integrations. This is how sending and receiving gets easier every day.

Our people

There is no PostNL without our people. That is why we want every employee to feel at home, to be able to continue to develop and grow. All 32,000 of them.