Outlook 2025
| in € million | 2024 | 2025 outlook | 
|---|---|---|
| Normalised EBIT | 53 | in line with 2024 | 
| Free cash flow | 12 | (10) - (50) | 
PostNL acknowledges that the external operating environment in 2025 remains challenging.
Financial ambition 2028
| in € million | 2024 | 2028 ambition | 
|---|---|---|
| Revenue | €3,252 | >€4,000 | 
| Normalised EBIT | €53 | >€175 | 
| Free cash flow | €12 | >€75 | 
| ROIC | 3.4% | >12% | 
PostNL is confident to accelerate its financial performance towards 2028, whilst recognising relevance of macroeconomic trends and evolving consumer behaviour on delivering on its ambition.